Young Drivers’ Preferences for Gamification Schemes Toward Safer Driving Behaviors: A Pilot Study

Barbara T.H. Yen*, Chiang Fu, Yu-Chiun Chiou

*此作品的通信作者

研究成果: Chapter同行評審

摘要

Young drivers are over-represented in motor vehicle crashes, and how to improve the risky behaviors of young drivers has been a critical issue around the world. In contrast to penalty programs to improve safety, incentive programs are usually less controversial and more politically feasible. This study used a stated preference survey to investigate the preferences of young drivers for four incentive programs, including two gamified schemes, an insurance fee discount scheme, and a license fee discount scheme, and how these programs may change driving behaviors. A pilot study was conducted on 500 young drivers in Queensland, Australia. The estimation results using a latent class logit model showed the sample of young drivers could be naturally categorized into three groups with more or less equal preference for each scheme. Less than 5% of young drivers were not interested in joining any one of these schemes, suggesting that most of the sample of young drivers could be motivated in the future to have better driving behavior via one of these incentive schemes.

原文English
主出版物標題Transportation Research Record
發行者SAGE Publications Ltd
頁面279-291
頁數13
版本8
DOIs
出版狀態Published - 8月 2022

出版系列

名字Transportation Research Record
號碼8
2676
ISSN(列印)0361-1981
ISSN(電子)2169-4052

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