Work experience effect on idolatry and the impulsive buying tendencies of adolescents

Han-Jen Niu, Yau-De Wang

研究成果: Article同行評審

10 引文 斯高帕斯(Scopus)

摘要

The interrelationships of three issues relevant to adolescents are the focus of this study, namely, work experience, idolatry, and impulsive buying. Many young people work at some time during their years at high school, which is part of the process of socialization in terms of both thinking and behavior. Idolatry is a common phenomenon among adolescents, and is the way adolescents develop their own values and ideals. Marketers have long recognized the significance of impulse buying, but most studies focus on adult consumers. The purpose of this study was to examine the part-time job effect on idolatry and impulsive buying tendencies of 13- to 20-year-old Taiwanese adolescents. A survey of 337 high school and college students was conducted and results indicate that it has a moderating effect.
原文English
頁(從 - 到)233-243
頁數11
期刊Adolescence
44
發行號173
出版狀態Published - 9月 2009

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