Video Analytics in Market Research

Sule Balkan, Tetyana Kholod

研究成果: Article同行評審

6 引文 斯高帕斯(Scopus)

摘要

Intelligent video analytics has been growing in the past decade, with a variety of applications from fraud detection to traffic control. This research focuses on the impact of intelligent video analytics on market surveys. Based on the experiments conducted, it can be concluded that the use of intelligent video analytics can enhance decision-making by improving response rate and accuracy, and reduce some of the cognitive biases that may be affecting quantitative primary data.
原文American English
頁(從 - 到)192-199
頁數8
期刊INFORMATION SYSTEMS MANAGEMENT
32
發行號3
DOIs
出版狀態Published - 2015

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