Using Total Data Quality to Measure the Effectiveness of Personalization Techniques on Marketing Activities

Jyun-Cheng Wang, Shin-Yuan Hung, Cheng-Yuan Ku, Shi-Ming Huang, Pei-Ju Su

研究成果: Article › 同行評審

原文	American English
頁（從 - 到）	13-22
頁數	10
期刊	International Journal of Management Theory and Practices
卷	5
發行號	1
出版狀態	Published - 8月 2004

引用此

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title = "Using Total Data Quality to Measure the Effectiveness of Personalization Techniques on Marketing Activities",

author = "{Jyun-Cheng Wang} and {Shin-Yuan Hung} and Cheng-Yuan Ku and {Shi-Ming Huang} and {Pei-Ju Su}",

year = "2004",

month = aug,

language = "American English",

volume = "5",

pages = "13--22",

journal = "International Journal of Management Theory and Practices",

number = "1",

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T1 - Using Total Data Quality to Measure the Effectiveness of Personalization Techniques on Marketing Activities

AU - Jyun-Cheng Wang

AU - Shin-Yuan Hung

AU - Ku, Cheng-Yuan

AU - Shi-Ming Huang

AU - Pei-Ju Su

PY - 2004/8

Y1 - 2004/8

M3 - Article

VL - 5

SP - 13

EP - 22

JO - International Journal of Management Theory and Practices

JF - International Journal of Management Theory and Practices

IS - 1

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