THE RELATIONSHIP BETWEEN PERSONALITY TRAITS AND ONLINE SHOPPING MOTIVATIONS

Jen-Hung Huang, Yi-Chun Chen

研究成果: Article同行評審

32 引文 斯高帕斯(Scopus)

摘要

In this study we investigated the relationship between personality traits and online shopping motivations by comparing Big Five model of personality (McCrae & Costa, 1987) and motivations for Internet shopping. Data were collected from 216 participants using a questionnaire. Regression analysis results indicated that openness was positively associated with adventure and idea motivation, and conscientiousness was positively associated with convenience motivation. Furthermore, extraversion was positively associated with sociality motivation, and neuroticism was positively related to lack of sociality motivation. Implications and further research directions are then discussed.
原文English
頁(從 - 到)673-679
頁數7
期刊Social Behavior and Personality
38
發行號5
DOIs
出版狀態Published - 2010

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