TY - JOUR
T1 - The relationship between passive and active non-political social media use and political expression on Facebook and Twitter
AU - Yu, Ping
PY - 2016/5/1
Y1 - 2016/5/1
N2 - Departing from the conventional approach that emphasizes civic and political motives for political engagement, this study investigates how political social media behaviors - political expression - might emerge out of everyday, non-political use of the sites from an interpersonal communication perspective. Using two separate adult samples of Facebook (n = 727) and Twitter users (n = 663), this study examines how non-political, passive (NPP, consuming non-political content) and non-political, active (NPA, producing non-political content) social media use relate to expression of political voice on the sites. Findings show that only NPA use is positively associated with increased political expression, and this relationship is partially explained by political efficacy. The patterns of findings are consistent across Facebook and Twitter.
AB - Departing from the conventional approach that emphasizes civic and political motives for political engagement, this study investigates how political social media behaviors - political expression - might emerge out of everyday, non-political use of the sites from an interpersonal communication perspective. Using two separate adult samples of Facebook (n = 727) and Twitter users (n = 663), this study examines how non-political, passive (NPP, consuming non-political content) and non-political, active (NPA, producing non-political content) social media use relate to expression of political voice on the sites. Findings show that only NPA use is positively associated with increased political expression, and this relationship is partially explained by political efficacy. The patterns of findings are consistent across Facebook and Twitter.
KW - Active social media use
KW - Passive social media use
KW - Political efficacy
KW - Political expression
UR - http://www.scopus.com/inward/record.url?scp=84955578570&partnerID=8YFLogxK
U2 - 10.1016/j.chb.2016.01.019
DO - 10.1016/j.chb.2016.01.019
M3 - Article
AN - SCOPUS:84955578570
SN - 0747-5632
VL - 58
SP - 413
EP - 420
JO - Computers in Human Behavior
JF - Computers in Human Behavior
ER -