摘要
When customer relationship management becomes critical to business success, Customer Relationship Management (CRM) applications are viewed by organisations as a key vehicle to building long-term customer relationships and achieving competitive advantages. This paper focuses on discussing the role of CRM with respect to e-business, ERP and Supply Chain Management (SCM) systems. The definition, evolution, components, applications and current status of CRM will also be discussed. A brief overview of ERP, SCM systems and e-business will be presented as well.
| 原文 | English |
|---|---|
| 頁（從 - 到） | 50-68 |
| 頁數 | 19 |
| 期刊 | International Journal of Information Technology and Management |
| 卷 | 1 |
| 發行號 | 1 |
| DOIs | |
| 出版狀態 | Published - 1 1月 2002 |