The effects of corporate social responsibility on brand equity and firm performance

David Han Min Wang*, Pei-Hua Chen, Tiffany Hui Kuang Yu, Chih Yi Hsiao

*此作品的通信作者

研究成果: Article同行評審

181 引文 斯高帕斯(Scopus)

摘要

Over the last decade, educators, administrators, and policy makers increasingly focus on corporate social responsibility. However, no studies examine the relationships among corporate social responsibility, brand equity, and firm performance. This study uses quantile regression and structural equation modeling to explore the causal linkages among these factors in Taiwanese high-tech companies over the period 2010-2013. The results of quantile regression analysis show that the economic dimension of corporate social responsibility and the prestige driver of brand equity are positive and significant for all the quantiles. The brand extension driver provides a significant positive effect at the higher quantiles of firm performance. However, the findings indicate a significant negative effect on firm performance for the brand loyalty driver. The findings of structural equation modeling suggest that corporate social responsibility and brand equity positively affect firm performance. This study provides useful insights on brand equity and corporate social responsibility.

原文English
頁(從 - 到)2232-2236
頁數5
期刊Journal of Business Research
68
發行號11
DOIs
出版狀態Published - 1 11月 2015

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