The adoption behaviours of freeway electronic toll collection: A latent class modelling approach

Yu-Chiun Chiou*, Rong Chang Jou, Chu Yun Kao, Chiang Fu

*此作品的通信作者

研究成果: Article同行評審

10 引文 斯高帕斯(Scopus)

摘要

This study develops an electronic toll collection (ETC) disaggregate choice model based on a large-scale questionnaire survey of car drivers in Taiwan. To acknowledge the difference in preferences among car drivers, the latent class logit model is used to classify respondents into different groups without subjective segmentation. The estimation results show that six groups of car drivers are optimally distinguished. The price of an e-pass and the discount for ETC tolls are identified as the two most important factors affecting ETC adoption. The study also finds that significant differences in adoption behaviours exist among groups. Effective marketing strategies for different groups are then proposed accordingly.

原文English
頁(從 - 到)266-280
頁數15
期刊Transportation Research Part E: Logistics and Transportation Review
49
發行號1
DOIs
出版狀態Published - 1 1月 2013

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