Television media old and new: A niche analysis of OTT, IPTV, and digital cable in Taiwan

研究成果: Article同行評審

16 引文 斯高帕斯(Scopus)

摘要

Adopting Dimmick's niche theory as its theoretical framework, this study used gratifications obtained and gratification opportunities to examine the competitive relationships among three television media—OTT, IPTV (MOD), and digital cable. Two research methods were employed, the first of which was to conduct 20 intensive interviews. The second method was to adopt a nationwide telephone survey that resulted in 1015 valid questionnaires. The data analysis yielded three conclusions. (1) Among the three media, OTT was the most competitive, while digital cable and MOD were almost equivalent in terms of their competitiveness. (2) The highest competition occurred between MOD and digital cable because the respondents perceived the two media to resemble one another more than OTT. (3) This study found OTT to be a generalist, while MOD and digital cable were specialists.

原文English
頁(從 - 到)1024-1037
頁數14
期刊Telematics and Informatics
34
發行號7
DOIs
出版狀態Published - 1 11月 2017

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