Selecting daily newspapers for content analysis in China: A comparison of sampling methods and sample sizes

Yunya Song*, Tsan-Kuo Chang

*此作品的通信作者

研究成果: Article同行評審

28 引文 斯高帕斯(Scopus)

摘要

This study compares different sampling methods and sample sizes in the selection of daily newspapers in China for content analysis of the news. Results show that the method of constructed week sampling is more efficient than simple random sampling or consecutive day sampling, and a single constructed week allows reliable estimates of news content in a population of six months of newspaper editions even for highly volatile variables. The weekday-plus-Saturday constructed week sampling, an often-used sampling stratification approach in content analyses of Chinese daily newspapers, however, requires a larger sample size, depending on the types of variables being analyzed.

原文English
頁(從 - 到)356-369
頁數14
期刊Journalism Studies
13
發行號3
DOIs
出版狀態Published - 1 6月 2012

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