TY - JOUR
T1 - Selecting daily newspapers for content analysis in China
T2 - A comparison of sampling methods and sample sizes
AU - Song, Yunya
AU - Chang, Tsan-Kuo
PY - 2012/6/1
Y1 - 2012/6/1
N2 - This study compares different sampling methods and sample sizes in the selection of daily newspapers in China for content analysis of the news. Results show that the method of constructed week sampling is more efficient than simple random sampling or consecutive day sampling, and a single constructed week allows reliable estimates of news content in a population of six months of newspaper editions even for highly volatile variables. The weekday-plus-Saturday constructed week sampling, an often-used sampling stratification approach in content analyses of Chinese daily newspapers, however, requires a larger sample size, depending on the types of variables being analyzed.
AB - This study compares different sampling methods and sample sizes in the selection of daily newspapers in China for content analysis of the news. Results show that the method of constructed week sampling is more efficient than simple random sampling or consecutive day sampling, and a single constructed week allows reliable estimates of news content in a population of six months of newspaper editions even for highly volatile variables. The weekday-plus-Saturday constructed week sampling, an often-used sampling stratification approach in content analyses of Chinese daily newspapers, however, requires a larger sample size, depending on the types of variables being analyzed.
KW - Chinese daily newspaper
KW - comparative analysis
KW - constructed week
KW - content analysis
KW - newspaper sample size
KW - newspaper sampling methods
UR - http://www.scopus.com/inward/record.url?scp=84860814157&partnerID=8YFLogxK
U2 - 10.1080/1461670X.2011.605594
DO - 10.1080/1461670X.2011.605594
M3 - Article
AN - SCOPUS:84860814157
SN - 1461-670X
VL - 13
SP - 356
EP - 369
JO - Journalism Studies
JF - Journalism Studies
IS - 3
ER -