Reality TV, materialism, and associated consequences: An exploration of the influences of enjoyment and social comparison on reality TV’s cultivation effects

Shu Yueh Lee*, Yen-Shen Chen, Mark Harmon

*此作品的通信作者

研究成果: Article同行評審

5 引文 斯高帕斯(Scopus)

摘要

This study applied cultivation theory to examine the effects of reality TV on viewer materialism and the associated consequences of materialism. At first glance reality TV appeared to be the programming most strongly associated with materialism. However, the direct effect waned after introducing enjoyment and social comparison as mediators. In particular, the results showed that enjoyment fully mediated the cultivation effect of reality TV on materialism. This study demonstrated that media effects were not only mediated by individual differences in personalities but also determined by the viewing experiences.

原文English
頁(從 - 到)228-241
頁數14
期刊Atlantic Journal of Communication
24
發行號4
DOIs
出版狀態Published - 7 8月 2016

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