TY - JOUR
T1 - Reality TV, materialism, and associated consequences
T2 - An exploration of the influences of enjoyment and social comparison on reality TV’s cultivation effects
AU - Lee, Shu Yueh
AU - Chen, Yen-Shen
AU - Harmon, Mark
PY - 2016/8/7
Y1 - 2016/8/7
N2 - This study applied cultivation theory to examine the effects of reality TV on viewer materialism and the associated consequences of materialism. At first glance reality TV appeared to be the programming most strongly associated with materialism. However, the direct effect waned after introducing enjoyment and social comparison as mediators. In particular, the results showed that enjoyment fully mediated the cultivation effect of reality TV on materialism. This study demonstrated that media effects were not only mediated by individual differences in personalities but also determined by the viewing experiences.
AB - This study applied cultivation theory to examine the effects of reality TV on viewer materialism and the associated consequences of materialism. At first glance reality TV appeared to be the programming most strongly associated with materialism. However, the direct effect waned after introducing enjoyment and social comparison as mediators. In particular, the results showed that enjoyment fully mediated the cultivation effect of reality TV on materialism. This study demonstrated that media effects were not only mediated by individual differences in personalities but also determined by the viewing experiences.
UR - http://www.scopus.com/inward/record.url?scp=84988527696&partnerID=8YFLogxK
U2 - 10.1080/15456870.2016.1208659
DO - 10.1080/15456870.2016.1208659
M3 - Article
AN - SCOPUS:84988527696
VL - 24
SP - 228
EP - 241
JO - Atlantic Journal of Communication
JF - Atlantic Journal of Communication
SN - 1545-6870
IS - 4
ER -