Predicting online user purchase behavior based on browsing history

Yunghui Chu, Hui Kuo Yang, Wen Chih Peng

研究成果: Conference contribution同行評審

8 引文 斯高帕斯(Scopus)

摘要

Recently, people tend to purchase through websites. This change allows e-commerce sites to collect user behavior data from web logs. E-commerce marketing forces usually make use of such data to come up with subsequent promotional campaign to drive more traffic, and converting into paying customers. In this paper we consider a special kind of e-commerce companies which sell products with similar property and usually at a high price. Therefore, the recommendation becomes less important than prediction of items(if any) bought. We want to discover potential buyers and deliver ads or even coupons to them, expecting them to be real buyers. In this paper, we model the buying behaviors from clicking records with patterns extracted using feature engineering approach. Our solution was to model two kinds of browsing behaviors, namely hesitant and impulsive respectively. In the model, we define some interaction features from click-streams which uncover users' purchase intention with the product pages, how long the user stays on that page, and then build a model which can predict users' preference. Experimental results on a real dataset from an e-commerce company demonstrate the effectiveness of the proposed method. The approaches in our work can be used to model user purchasing intent and applied to e-commerce sites which sell high-end products.

原文English
主出版物標題Proceedings - 2019 IEEE 35th International Conference on Data Engineering Workshops, ICDEW 2019
發行者Institute of Electrical and Electronics Engineers Inc.
頁面185-192
頁數8
ISBN(電子)9781728108902
DOIs
出版狀態Published - 4月 2019
事件35th IEEE International Conference on Data Engineering Workshops, ICDEW 2019 - Macau, China
持續時間: 8 4月 201912 4月 2019

出版系列

名字Proceedings - 2019 IEEE 35th International Conference on Data Engineering Workshops, ICDEW 2019

Conference

Conference35th IEEE International Conference on Data Engineering Workshops, ICDEW 2019
國家/地區China
城市Macau
期間8/04/1912/04/19

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