TY - JOUR
T1 - Pedagogies of food and ethical personhood
T2 - TV cooking shows in postwar Taiwan
AU - Wei, Ti
AU - Martin, Fran
PY - 2015/11/2
Y1 - 2015/11/2
N2 - Taking one of the most representative subgenres of lifestyle TV, the cooking show, as a case study, in this article, we examine the history and changing cultural meanings of this televisual genre in the context of Taiwan's postwar social history and TV industry. We conduct textual analyses of Taiwanese cooking shows across three different historical stages: Fu Pei Mei's shows (the 1960s–1980s), Chen Hong's shows (the 1990s), and Metrosexual Uber-Chef with Master Ah-Ji (the 2000s), in order to advance a critical exploration of the complex relationships between these popular media texts and their social and industrial contexts. We argue that, in line with the ongoing transformations in Taiwan's society and television industry over the postwar era, the cooking show essentially shifted from educational-cultural to entertainment programming. However, at the same time, the pedagogical function of teaching both cooking skills and life ethics was maintained throughout the different stages, albeit represented very differently in each of the three periods, corresponding with the social and industrial contexts pertaining in each.
AB - Taking one of the most representative subgenres of lifestyle TV, the cooking show, as a case study, in this article, we examine the history and changing cultural meanings of this televisual genre in the context of Taiwan's postwar social history and TV industry. We conduct textual analyses of Taiwanese cooking shows across three different historical stages: Fu Pei Mei's shows (the 1960s–1980s), Chen Hong's shows (the 1990s), and Metrosexual Uber-Chef with Master Ah-Ji (the 2000s), in order to advance a critical exploration of the complex relationships between these popular media texts and their social and industrial contexts. We argue that, in line with the ongoing transformations in Taiwan's society and television industry over the postwar era, the cooking show essentially shifted from educational-cultural to entertainment programming. However, at the same time, the pedagogical function of teaching both cooking skills and life ethics was maintained throughout the different stages, albeit represented very differently in each of the three periods, corresponding with the social and industrial contexts pertaining in each.
KW - Taiwan television
KW - cooking shows
KW - lifestyle television
KW - television history
KW - televisual ethics
UR - http://www.scopus.com/inward/record.url?scp=84947041647&partnerID=8YFLogxK
U2 - 10.1080/01292986.2015.1007333
DO - 10.1080/01292986.2015.1007333
M3 - Article
AN - SCOPUS:84947041647
SN - 0129-2986
VL - 25
SP - 636
EP - 651
JO - Asian Journal of Communication
JF - Asian Journal of Communication
IS - 6
ER -