Online social advertising via influential endorsers

Keyphrases

• User Preference 100%
• Online Social Interaction 100%
• Social Advertising 100%
• Preference Analysis 100%
• Endorser 100%
• Social Networks 50%
• Facebook 50%
• Web Services 50%
• Social Networking Sites 50%
• Business Model 50%
• Social Network User 50%
• Network Users 50%
• Online Advertising 50%
• Advertising Systems 50%
• Network Influence 50%
• Advertising Effectiveness 50%
• MySpace 50%
• Main Business 50%
• Advertising Efficiency 50%
• Celebrity Endorsement 50%
• Dynamic Social Influence 50%

Computer Science

• User Preference 100%
• Preference Analysis 100%
• Business Models 50%
• Facebook 50%
• Analysis Technique 50%
• Influence Network 50%
• Social Networking Site 50%
• Social Network 50%