New media and market competition: a niche analysis of television news, electronic news, and newspaper news in taiwan

With the rapid development of communication technologies, Taiwan's news market has undergone a great transformation. Adopting niche theory from organizational ecology, this study analyzed competition among three news media in Taiwan. A telephone survey was conducted to examine the level of perceived gratification provided by television news, electronic news, and newspaper news. The findings showed that strong competition exists between newspapers and television news, and that television news has gained superiority over newspapers.