TY - JOUR
T1 - New media and market competition
T2 - a niche analysis of television news, electronic news, and newspaper news in taiwan
AU - Li, Shu-Chu
PY - 2001
Y1 - 2001
N2 - With the rapid development of communication technologies, Taiwan's news market has undergone a great transformation. Adopting niche theory from organizational ecology, this study analyzed competition among three news media in Taiwan. A telephone survey was conducted to examine the level of perceived gratification provided by television news, electronic news, and newspaper news. The findings showed that strong competition exists between newspapers and television news, and that television news has gained superiority over newspapers.
AB - With the rapid development of communication technologies, Taiwan's news market has undergone a great transformation. Adopting niche theory from organizational ecology, this study analyzed competition among three news media in Taiwan. A telephone survey was conducted to examine the level of perceived gratification provided by television news, electronic news, and newspaper news. The findings showed that strong competition exists between newspapers and television news, and that television news has gained superiority over newspapers.
UR - http://www.scopus.com/inward/record.url?scp=0010793347&partnerID=8YFLogxK
U2 - 10.1207/s15506878jobem4502_4
DO - 10.1207/s15506878jobem4502_4
M3 - Article
AN - SCOPUS:0010793347
SN - 0883-8151
VL - 45
SP - 259
EP - 276
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 2
ER -