Lifestyles and the adoption of information versus entertainment technologies: An examination on the adoption of six new technologies in Taiwan

Shu-Chu Li*

*此作品的通信作者

研究成果: Article同行評審

6 引文 斯高帕斯(Scopus)

摘要

Using Rogers’ diffusion of innovation model, this study examined the relationships between lifestyles and the adoption of six new technologies in Taiwan. Three of the six technologies—notebooks, netbooks, and tablet PCs—are information technologies, while the remaining three technologies—Wii, Kinect, and digital videos (DVs)—are entertainment technologies. A telephone survey was adopted to obtain a representative sample, which obtained 1157 valid calls with a response rate of 53.1%. Two conclusions are drawn from the data analysis. First, lifestyles did play a significant role in predicting the adoption of the six technologies. Second, this study found that demographics and mass media use were more predictive of the adoption of information technologies than that of the adoption of entertainment technologies.

原文English
頁(從 - 到)1696-1714
頁數19
期刊New Media and Society
17
發行號10
DOIs
出版狀態Published - 1 11月 2015

指紋

深入研究「Lifestyles and the adoption of information versus entertainment technologies: An examination on the adoption of six new technologies in Taiwan」主題。共同形成了獨特的指紋。

引用此