TY - JOUR
T1 - Lifestyle orientations and the adoption of Internet-related technologies in Taiwan
AU - Li, Shu-Chu
PY - 2013/1/1
Y1 - 2013/1/1
N2 - Using Rogers' diffusion of innovation model as the theoretical framework, this study examined the relationships between lifestyle orientations and the adoption of nine Internet-related technologies in Taiwan including IPTV, digital cable, emails, Internet instant messages, Facebook, scanners, notebooks, printers and personal computers. A telephone survey was conducted to collect data, and 506 valid questionnaires were obtained, representing a response rate of 58.6%. The results showed that lifestyle orientations were a powerful predictor for the adoption of information-oriented and entertainment-oriented technologies, but not for the adoption of interpersonally oriented technologies. Furthermore, this study found that while demographics were the most powerful variable that distinguished the adopters from the non-adopters, mass media use was not.
AB - Using Rogers' diffusion of innovation model as the theoretical framework, this study examined the relationships between lifestyle orientations and the adoption of nine Internet-related technologies in Taiwan including IPTV, digital cable, emails, Internet instant messages, Facebook, scanners, notebooks, printers and personal computers. A telephone survey was conducted to collect data, and 506 valid questionnaires were obtained, representing a response rate of 58.6%. The results showed that lifestyle orientations were a powerful predictor for the adoption of information-oriented and entertainment-oriented technologies, but not for the adoption of interpersonally oriented technologies. Furthermore, this study found that while demographics were the most powerful variable that distinguished the adopters from the non-adopters, mass media use was not.
KW - Diffusion of innovation
KW - Entertainment-oriented technologies
KW - Information-oriented technologies
KW - Internet
KW - Lifestyles
KW - Technology adoption
UR - http://www.scopus.com/inward/record.url?scp=84885190118&partnerID=8YFLogxK
U2 - 10.1016/j.telpol.2012.12.009
DO - 10.1016/j.telpol.2012.12.009
M3 - Article
AN - SCOPUS:84885190118
SN - 0308-5961
VL - 37
SP - 639
EP - 650
JO - Telecommunications Policy
JF - Telecommunications Policy
IS - 8
ER -