M.A. Eastlick , Charles Trappey, R.A. Feinberg
研究成果: Article › 同行評審
}
TY - JOUR
T1 - Information Overload in Mail Catalog Shopping - How Many Catalogs are too Many?
AU - Eastlick , M.A.
AU - Trappey, Charles
AU - Feinberg , R.A.
PY - 1993
Y1 - 1993
U2 - 10.1002/dir.4000070404
DO - 10.1002/dir.4000070404
M3 - Article
VL - 7
SP - 14
EP - 19
JO - Journal of Direct Marketing
JF - Journal of Direct Marketing
IS - 4
ER -