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Immersive technology and cause-related marketing: The role of personalization and value co-creation
Chi Cheng Luan
*
, The Anh Phan
*
此作品的通信作者
管理科學系
研究成果
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同行評審
7
引文 斯高帕斯（Scopus）
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Keyphrases
Value Creation
100%
Personalization
100%
Immersive Technology
100%
Cause-related Marketing
100%
Perceived Value
40%
Sustainable Consumption
40%
Beaches Cleanups
40%
Personalized Value
40%
Value Co-creation Behavior
40%
Taiwan
20%
Mediating Effect
20%
Managerial Implications
20%
College Students
20%
360-degree Video
20%
Online Survey
20%
Virtual Reality Games
20%
Technology Adoption
20%
Marine Environment
20%
Cause-related Product
20%
Sustainable Consumption Behavior
20%
Ethical Attributes
20%
Sustainable Behavioral Intentions
20%
Social Sciences
Co-Creation
100%
Cause Related Marketing
100%
Immersive Technology
100%
Sustainable Consumption
50%
USA
16%
Consumer Behavior
16%
Online Survey
16%
Virtual Reality
16%
University Students
16%
Technology Adoption
16%
Marine Environment
16%
Psychology
Immersive Technology
100%
College Students
20%
Consumer Behavior
20%