How do media stimuli receive attention: Salience or relevance? The perspective of cognitive approaches to media

Chen-Chao Tao*

*此作品的通信作者

研究成果: Review article同行評審

摘要

There is no consensus as to whether attentional allocation to mediated messages is driven by message features (salient information receives attentional priority) or by peoples goals and intent (relevant information receives attentional priority). Reviewing 30 years of studies in cognitive approaches to media, this paper emphasizes that attentional control during mediated message processing relies on the joint influence of stimulus-driven (automatic) processing and goal-directed (controlled) processing rather than either of them. Finally, the processing mode model is proposed as a new theoretical framework for future research.

原文English
頁(從 - 到)245-290
頁數46
期刊Mass Communication Research
發行號107
出版狀態Published - 1 4月 2011

指紋

深入研究「How do media stimuli receive attention: Salience or relevance? The perspective of cognitive approaches to media」主題。共同形成了獨特的指紋。

引用此