Gender differences in the effect of negative critical incidents and quality attributes satisfaction

Ya Yueh Shih*, Kwoting Fang, Duen-Ren Liu

*此作品的通信作者

研究成果: Paper同行評審

摘要

This study proposed and tested a model of gender difference on the frequency of negative critical incidents are always affected overall satisfaction indirectly by quality attributes satisfaction. The data from a survey of online customers was used empirically to test the proposed research model. Structural equation modeling (SEM) technique was used to evaluate the casual model. In addition, the analysis did support that user satisfaction are different various respondent subgroups including, male and female. The implication of the work to both researchers and practitioners are discussed.

原文English
頁面475-480
頁數6
出版狀態Published - 11月 2003
事件34th Annual Meeting of the Decision Sciences Institute - Washington, DC, United States
持續時間: 22 11月 200325 11月 2003

Conference

Conference34th Annual Meeting of the Decision Sciences Institute
國家/地區United States
城市Washington, DC
期間22/11/0325/11/03

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