This study proposed and tested a model of gender difference on the frequency of negative critical incidents are always affected overall satisfaction indirectly by quality attributes satisfaction. The data from a survey of online customers was used empirically to test the proposed research model. Structural equation modeling (SEM) technique was used to evaluate the casual model. In addition, the analysis did support that user satisfaction are different various respondent subgroups including, male and female. The implication of the work to both researchers and practitioners are discussed.
|Published - 11月 2003
|34th Annual Meeting of the Decision Sciences Institute - Washington, DC, United States
持續時間: 22 11月 2003 → 25 11月 2003
|34th Annual Meeting of the Decision Sciences Institute
|22/11/03 → 25/11/03