From OEM to brand name enterprise: The transformation of the after-sale service of MiTAC, Inc.

Min-Jen Tsai*

*此作品的通信作者

研究成果: Article同行評審

3 引文 斯高帕斯(Scopus)

摘要

The personal computer has gradually become a commodity product which yields very slim profits for a long-time Original Equipment Manufacturer (OEM) company like MiTAC. Therefore, it is a challenge to transform its business model in this competitive business era. This paper describes how MiTAC transforms its customer service from a pure OEM company into a brand name enterprise, where the after-sale infrastructure improves the existing legacy system and integrates modern information techniques. We have found that the technical enhancement, the customers' expectation and the corporate strategy have been significantly communicated and leveraged into a sound custom relationship management system.

原文English
頁(從 - 到)390-410
頁數21
期刊International Journal of Services, Technology and Management
11
發行號4
DOIs
出版狀態Published - 4月 2009

指紋

深入研究「From OEM to brand name enterprise: The transformation of the after-sale service of MiTAC, Inc.」主題。共同形成了獨特的指紋。

引用此