Freeway drivers' willingness to pay for an on board unit under an electronic toll collection system

Rong Chang Jou*, Yu-Chiun Chiou, Chung Wei Kuo, Hao I. Tan

*此作品的通信作者

研究成果: Article同行評審

13 引文 斯高帕斯(Scopus)

摘要

Electronic toll collection (ETC) systems have been put into practice in one or two channels at toll plazas on Taiwan's freeways since 2006. The utilisation of the ETC system has been flat due to the extra cost of installing the on board unit (OBU) that is used in the system. To increase the utilisation rate of the ETC system, it is crucial to understand the real price that drivers are willing to pay. Therefore, this study investigates freeway drivers' willingness to pay a value for an OBU. A stated preference experiment is designed to obtain the willingness to pay at three different levels of use. To avoid the estimation bias due to a large percentage with a zero willingness to pay, a spike model is used. Different markets are segmented to examine their willingness to pay for an OBU. The estimation results show that the willingness to pay for an OBU is NT$727/unit. 1Note: 30.04NT$ was equivalent to $1 USD (October, 2011).1 for short distance drivers, NT$830 for medium distance drivers, and NT$1308/unit for long distance drivers.

原文English
頁(從 - 到)16-24
頁數9
期刊Transportation Research Part C: Emerging Technologies
27
DOIs
出版狀態Published - 1 1月 2013

指紋

深入研究「Freeway drivers' willingness to pay for an on board unit under an electronic toll collection system」主題。共同形成了獨特的指紋。

引用此