TY - GEN
T1 - Exploring the Role of Social Identity and Semantic Traits in the Success of the Creator Economy
AU - Wu, Tung Ying
AU - Li, Yung Ming
N1 - Publisher Copyright:
© 2023 IEEE.
PY - 2023
Y1 - 2023
N2 - In recent years, the creator economy has emerged as a popular trend, with individuals aspiring to become influencers instead of pursuing traditional employment. However, succeeding in this field can be challenging, and only a limited number of creators are able to earn a sustainable income. This study aims to identify the common traits shared by successful creators in this surging field using a novel approach that draws on social identity theory and textual feature analysis. A prediction model was built to validate the importance of social identity and semantic traits in this industry. Our research can offer guidance to those seeking success in the creator economy, as well as assist subscription-based crowdfunding platforms in recruiting suitable creators.
AB - In recent years, the creator economy has emerged as a popular trend, with individuals aspiring to become influencers instead of pursuing traditional employment. However, succeeding in this field can be challenging, and only a limited number of creators are able to earn a sustainable income. This study aims to identify the common traits shared by successful creators in this surging field using a novel approach that draws on social identity theory and textual feature analysis. A prediction model was built to validate the importance of social identity and semantic traits in this industry. Our research can offer guidance to those seeking success in the creator economy, as well as assist subscription-based crowdfunding platforms in recruiting suitable creators.
KW - Creator Economy
KW - Social Identity Theory
KW - Subscription-Based Crowdfunding
KW - Success Prediction
KW - Textual Analysis
UR - http://www.scopus.com/inward/record.url?scp=85183472918&partnerID=8YFLogxK
U2 - 10.1109/IIAI-AAI59060.2023.00021
DO - 10.1109/IIAI-AAI59060.2023.00021
M3 - Conference contribution
AN - SCOPUS:85183472918
T3 - Proceedings - 2023 14th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2023
SP - 53
EP - 56
BT - Proceedings - 2023 14th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2023
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 14th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2023
Y2 - 8 July 2023 through 13 July 2023
ER -