@inproceedings{0406d22ae9424aa1b2b0dc203b854598,
title = "Exploring the linkage between educational quality and student loyalty",
abstract = "This study develops a model of information cascades-based student loyalty. In the proposed model, student loyalty is influenced directly by the perceived quality of teaching services (QTS), the perceived signal of retention (PSR), and the perceived quality of administrative services (QAS), while also being influenced indirectly by QTS, QAS, and perceived others' retention via the mediation of PSR. Empirical findings are discussed.",
keywords = "Perceived quality, Retention, Student loyalty",
author = "Lin, {Wen Kung} and Chiu, {Chou Kang} and Chieh-Peng Lin and Chen, {Chun Yu}",
year = "2006",
month = aug,
language = "English",
isbn = "0976348616",
series = "2006 Proceedings - 12th ISSAT International Conference on Reliability and Quality in Design",
pages = "72--75",
booktitle = "2006 Proceedings - 12th ISSAT International Conference on Reliability and Quality in Design",
note = "12th ISSAT International Conference on Reliability and Quality in Design ; Conference date: 03-08-2006 Through 05-08-2006",
}