摘要
Research has shown that empathy can influence socially responsible consumption. This research further hypothesized that consumers generate empathic concern driven by private self-consciousness during the shopping time. A shopping scenario was conducted to find the significant effect of private self-conscious empathic concern on more payment for socially responsible products.
| 原文 | English |
|---|---|
| 出版狀態 | Published - 2018 |