Exploring Consumer Reasoning in Usage Intention for Electric Scooter Sharing

In recent years, sharing-schemes for electric scooters have been
established globally, also in Taiwan. However, hardly any studies have furthered
the understanding of electric scooter sharing adoption among consumers. This
study explores the reasons among potential users for and against using electric
scooter sharing, their usage intentions, potential trip purposes and mode shifts,
as well as respondents’ experience with and attitudes toward shared use mobility
and electric vehicles. A survey with open-ended questions was undertaken to
explore the reasons for and against among consumers to use electric scooter
sharing. We employ qualitative and quantitative methods to analyze data
collected among university students in Taiwan.
Our results encourage investigating electric scooter sharing usage
intentions across countries or cultures globally in different contexts. Consumers’
reasons for and against using electric scooter sharing display different
structures and emphasis, and should be investigated in distinction. Findings on
trip modes point out desirable and undesirable potential consequences of
electric scooter sharing use, depending on the cultural context. The results
provide transportation researchers, planners and policy makers with a baseline
for further investigating the potential impact of electric scooter sharing.
Quantitative surveys can be developed based on the findings of this study.