Development of Brand-Association and Agent-Association Routes to Brand Loyalty in Hairdressing Services: Fashion Consciousness as A Moderator

Chi-Cheng Luan; Tz-Han Chen

Development of Brand-Association and Agent-Association Routes to Brand Loyalty in Hairdressing Services: Fashion Consciousness as A Moderator

管理科學系

研究成果: Poster › 同行評審

原文	English
出版狀態	Published - 7月 2020
事件	The 27th Recent Advances in Retailing and Consumer Science Conference (RARCS) 2020 - Baveno, 意大利持續時間: 6 7月 2020 → 9 7月 2020

Conference

Conference	The 27th Recent Advances in Retailing and Consumer Science Conference (RARCS) 2020
國家/地區	意大利
城市	Baveno
期間	6/07/20 → 9/07/20

引用此

@conference{81bcb3b1841b44caa4aca3bc1b7ea24a,

title = "Development of Brand-Association and Agent-Association Routes to Brand Loyalty in Hairdressing Services: Fashion Consciousness as A Moderator",

author = "Chi-Cheng Luan and Tz-Han Chen",

year = "2020",

month = jul,

language = "English",

note = "The 27th Recent Advances in Retailing and Consumer Science Conference (RARCS) 2020 ; Conference date: 06-07-2020 Through 09-07-2020",

}