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Designing marketplace literacy education in resource-constrained contexts: Implications for public policy and marketing
Madhubalan Viswanathan
*
, Srinivas Sridharan,
Roland Gau
, Robin Ritchie
*
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經營管理研究所
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引文 斯高帕斯(Scopus)
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Keyphrases
Public Policy
100%
Literacy Education
100%
Public Marketing
100%
Marketplace Literacy
100%
Resource-constrained Contexts
100%
Knowledge-how
66%
Market Access
66%
Educational Program
33%
Seller
33%
Poverty
33%
Lessons Learned
33%
Marketing Research
33%
Immersive
33%
Procedural Knowledge
33%
Business Practices
33%
Market Participation
33%
Strategic Knowledge
33%
Financial Resources
33%
Extant Research
33%
Consumer Policy
33%
Marketing Industry
33%
Market Resources
33%
Tactical Knowledge
33%
Subsistence
33%
Educational Intervention
33%
Informed Consumers
33%
South India
33%
Complementary Factors
33%
Social Sciences
Know How
100%
Public Policy and Marketing
100%
Educational Programmes
50%
Marketing Research
50%
Field Work
50%
Research Focus
50%
India
50%
Financial Resources
50%
Consumer Policy
50%