@inproceedings{e811f44fc1ff49d6a2c85078e00a937c,
title = "Customer Needs Analysis for Overseas Purchasing in Taiwan",
abstract = "In today's overseas purchasing industry, consumers' preferences and demands have been changing quickly due to fierce market competition. Overseas purchasing agents need to discover the real needs of consumers and to differentiate services or products. Therefore, this study will use the Kano Model to conduct a questionnaire survey, in addition to helping the overseas purchasing industry to quickly understand the true needs of customers, to find the categorization of quality elements that are attractive to consumers. Finally, the results of the study will be provided to the overseas purchasing agents as references for facilitating the service industry to differentiate services and products, and enhance market competitiveness.",
keywords = "Customer needs analysis, Kano Model, Overseas purchasing, Service quality",
author = "Chen, {Long Sheng} and Chen, {Mu Chen} and Lin, {Yi Ru}",
year = "2019",
month = jul,
doi = "10.1109/IIAI-AAI.2019.00211",
language = "English",
series = "Proceedings - 2019 8th International Congress on Advanced Applied Informatics, IIAI-AAI 2019",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "1029--1030",
booktitle = "Proceedings - 2019 8th International Congress on Advanced Applied Informatics, IIAI-AAI 2019",
address = "United States",
note = "8th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2019 ; Conference date: 07-07-2019 Through 11-07-2019",
}