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CAUSAL MODELING OF WEB-ADVERTISING EFFECTS BY IMPROVING SEM BASED ON DEMATEL TECHNIQUE
Pao-Lien Wei, Jen-Hung Huang, Gwo Hshiung Tzeng, Shwu-Ing Wu
管理科學系
研究成果
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引文 斯高帕斯(Scopus)
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Keyphrases
Partial Least Squares Structural Equation Modeling (PLS-SEM)
100%
Online Advertising
100%
Advertising Effects
100%
DEMATEL Technique
100%
Causal Modeling
100%
Causal Models
33%
Analytical Results
16%
Statistical Data
16%
Result-oriented
16%
Complementary and
16%
Best Model
16%
Reprioritization
16%
Modified Model
16%
Causal Analysis
16%
Strategic Marketing
16%
Model Fitness
16%
Engineering
Analytical Result
100%
Statistical Data
100%
Modified Model
100%
Causal Analysis
100%
Earth and Planetary Sciences
Statistical Data
100%
Decision Making
100%
Marketing
100%
Computer Science
Structural Equation
100%
Decision Making Trial and Evaluation of Laboratory
100%
Decision-Making
16%
Statistical Data
16%
Causal Analysis
16%
Marketing Plan
16%