Can we serve both God and Money? The role of indirect appeal and its limitation

Keyphrases

• Not-for-profit 100%
• Affiliated Firms 100%
• Greed 50%
• Third-party Organizations 40%
• Online Experiment 20%
• Religious Identity 20%
• Dual Identity 20%
• Artificial Intelligence 10%
• Design Methodology 10%
• Doing Good 10%
• Purchase Behavior 10%
• Amazon Mechanical Turk 10%
• Target Customers 10%
• Actual Behaviour 10%
• Consumer Awareness 10%
• Purchase Intention 10%
• Promotional Activities 10%
• Multilevel Structural Equation Modeling 10%
• Cognitive Dissonance 10%
• Ad Format 10%
• Intention Behavior 10%
• Religious Affiliation 10%
• Intentionality 10%
• Short-term Effectiveness 10%
• Communal Identity 10%
• Paradox Theory 10%
• Consumer Intention 10%
• Dual Mission 10%
• Patronage Intention 10%
• Commercial Activities 10%

Social Sciences

• Party Organization 100%
• USA 25%
• Cognition 25%
• Cognitive Dissonance 25%
• Religious Affiliation 25%
• Consumer Intention 25%
• Religious Identity 25%
• Artificial Intelligence 25%
• Authors 25%

Psychology

• Artificial Intelligence 100%