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Appraising marketing performance for insurance businesses through improved fuzzy modified GRA
Shang Yu Chen,
Chung-Cheng Lu
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此作品的通信作者
運輸與物流管理學系
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引文 斯高帕斯（Scopus）
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Keyphrases
Grey Relational Analysis
100%
Insurance Companies
100%
Marketing Performance
100%
Insurance Business
100%
Marketing Strategy
75%
Evaluation Model
25%
High Correlation
25%
Fuzzy AHP
25%
Fuzziness
25%
Cathay
25%
Client Company
25%
Mahalanobis Distance
25%
Undulation
25%
Fuzzy Weights
25%
Insurance Products
25%
Multi-criteria Decision-making Method
25%
Grey Relation
25%
Improved Grey Relational Analysis
25%
Insurance Marketing
25%
Grey Correlation Coefficient
25%
Optimal Insurance
25%
Marketing Professionals
25%
Social Sciences
Marketing Performance
100%
Insurance Business
100%
Insurance
100%
Marketing Strategy
75%
Model Evaluation
25%
Multiple-Criteria Decision Analysis
25%
Economics, Econometrics and Finance
Insurance Company
100%
Corporate Insurance
100%
Marketing
100%
Marketing Management
75%
AHP Approach
25%
Model Evaluation
25%