Alignment of Employee Branding and Green Brand Positioning on Green Consumption Behavior

Thi-Hoa Pham, Chi-Cheng Luan, Jyun-Cheng Wang, The-Anh Phan, Ngoc Anh Pham

研究成果: Paper › 同行評審

原文	English
出版狀態	Published - 10月 2020
事件	2020 International Conference of Service Science and Innovation (ICSSI) - Hsinchu, Taiwan 持續時間: 15 10月 2020 → 17 10月 2020

Conference	2020 International Conference of Service Science and Innovation (ICSSI)
國家/地區	Taiwan
城市	Hsinchu
期間	15/10/20 → 17/10/20

UN SDG

此研究成果有助於以下永續發展目標

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title = "Alignment of Employee Branding and Green Brand Positioning on Green Consumption Behavior",

author = "Thi-Hoa Pham and Chi-Cheng Luan and Jyun-Cheng Wang and The-Anh Phan and Pham, {Ngoc Anh}",

year = "2020",

month = oct,

language = "English",

note = "2020 International Conference of Service Science and Innovation (ICSSI) ; Conference date: 15-10-2020 Through 17-10-2020",

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TY - CONF

T1 - Alignment of Employee Branding and Green Brand Positioning on Green Consumption Behavior

AU - Pham, Thi-Hoa

AU - Luan, Chi-Cheng

AU - Wang, Jyun-Cheng

AU - Phan, The-Anh

AU - Pham, Ngoc Anh

PY - 2020/10

Y1 - 2020/10

M3 - Paper

T2 - 2020 International Conference of Service Science and Innovation (ICSSI)

Y2 - 15 October 2020 through 17 October 2020

ER -