AdJustMoment: Customize Your Ad Watching Experience

Yu Rou Lin, Li Lun Lin, Cheng Hsun Wang, Yung Ju Chang

研究成果: Conference contribution同行評審

摘要

Ads are ubiquitous on online video platforms, providing significant commercial value but also often interrupting viewers at inopportune moments. This can be particularly disruptive for mobile users, whose diverse contexts of use can mean time for video watching is limited. Prior research indicates that allowing users to negotiate or defer interruptions can reduce disruption. Inspired by this, we developed AdJustMoment, a mobile video player application that imports content from online platforms and offers users the option to defer ads through "Snooze"or "Ads-debt"- user-determined ads-viewing times. Our preliminary qualitative feedback indicates a preference for "Ads-debt", as users felt it provided greater control over when ads appear. Additionally, users also desire to receive positive feedback upon completing an ad, as it serves as a motivational factor.

原文English
主出版物標題UbiComp/ISWC 2023 Adjunct - Adjunct Proceedings of the 2023 ACM International Joint Conference on Pervasive and Ubiquitous Computing and the 2023 ACM International Symposium on Wearable Computing
發行者Association for Computing Machinery, Inc
頁面103-107
頁數5
ISBN(電子)9798400702006
DOIs
出版狀態Published - 8 10月 2023
事件2023 ACM International Joint Conference on Pervasive and Ubiquitous Computing and the 2023 ACM International Symposium on Wearable Computing, UbiComp/ISWC 2023 - Cancun, Quintana Roo, Mexico
持續時間: 8 10月 2023 → …

出版系列

名字UbiComp/ISWC 2023 Adjunct - Adjunct Proceedings of the 2023 ACM International Joint Conference on Pervasive and Ubiquitous Computing and the 2023 ACM International Symposium on Wearable Computing

Conference

Conference2023 ACM International Joint Conference on Pervasive and Ubiquitous Computing and the 2023 ACM International Symposium on Wearable Computing, UbiComp/ISWC 2023
國家/地區Mexico
城市Cancun, Quintana Roo
期間8/10/23 → …

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