@inproceedings{98360e4baae943959ab936ef41563abc,
title = "A social endorsing mechanism for mobile coupons",
abstract = "With the popularity of social media and mobile device, businesses have more digital coupon dissemination channels than before. However, coupon redemption rates are unsatisfactory to businesses. The objective of this study is to design a new social coupon endorsing mechanism, which aims to find out those endorsers who have coupon proneness and high sharing willingness in coupon diffusion, with a recommended list of coupon receivers. Our mechanism propagates mobile coupon or discount information in an efficient way by helping consumers effortlessly gather the coupons fitting their preference and location.",
keywords = "Location-based commerce, Mobile coupon, Social diffusion, Social endorser, Social network",
author = "Yung-Ming Li and Liou, {Jyh Hwa} and Ni, {Ching Yuan}",
year = "2017",
month = jan,
day = "1",
doi = "10.1007/978-3-319-69644-7_12",
language = "English",
isbn = "9783319696430",
series = "Lecture Notes in Business Information Processing",
publisher = "Springer Verlag",
pages = "117--124",
editor = "Han Zhang and Jukka Heikkila and Hongxiu Li and Ming Fan and Shaw, {Michael J.}",
booktitle = "Internetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers",
address = "德國",
note = "15th Annual Workshop on e-Business, WeB 2016 ; Conference date: 10-12-2016 Through 10-12-2016",
}