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A social endorsing mechanism for location-based advertising
Lien Fa Lin,
Yung-Ming Li
資訊管理研究所
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Keyphrases
Smartphone Users
100%
Endorser
100%
Location-based Advertising
100%
Mobile Advertising
75%
Location-based Services
50%
Moving Trajectory
50%
Evaluation Model
25%
Mobile Commerce
25%
Mobile Application
25%
Smartphone
25%
Mobile Social
25%
Advertising Message
25%
Business Model
25%
Influencing Power
25%
Social Advertising
25%
Suitable Location
25%
Killer App
25%
Location-based Commerce
25%
Location Based Service Providers
25%
Monetization
25%
Targeted Users
25%
Computer Science
Location-Based Service
100%
Proposed Mechanism
33%
mobile commerce
33%
Business Models
33%
Mobile Application
33%
Evaluation Models
33%
Service Provider
33%