A diffusion mechanism for social advertising over microblogs

Keyphrases

• Social Media 100%
• Diffusion Mechanism 100%
• Microblog 100%
• Social Advertising 100%
• Popular 50%
• User Preference 50%
• Social Relationships 50%
• Advertisers 50%
• Information Dissemination 50%
• Network Influence 50%
• Preference Network 50%
• Advertising Effectiveness 50%
• Network Propagation 50%
• Message Propagation 50%
• Suitable Target 50%
• Microblogging 50%
• Content Relevance 50%

Computer Science

• Experimental Result 100%
• User Preference 100%
• Information Dissemination 100%
• Microblogs 100%
• Suitable Target 100%
• Microblogging 100%
• Influence Network 100%

Engineering

• Diffusion Mechanism 100%
• Experimental Result 50%