A Click Is Worth a Thousand Words: Probing the Predictors of Using Click Speech for Online Opinion Expression

Tai-Yee Wu*, ANNE OELDORF-HIRSCH, DAVID ATKIN

*此作品的通信作者

研究成果: Article同行評審

5 引文 斯高帕斯(Scopus)

摘要

This study investigates user willingness to use various types of click speech⇔commenting, giving a thumbs-up and/or thumbs-down, and sharing⇔for online opinion expression. Drawing from spiral of silence theory, results (N = 339) indicate that state-based fear of isolation is generally a negative predictor of opinion expression. Moreover, an unfavorable opinion climate reduces one's willingness to comment and give other commenters a thumbsup, but remarkably encourages the tendency to give a thumbs-down. Support from family also fosters the use of a thumbs-down button. In addition, perceived online anonymity facilitates commenting, and perceived congruity with the reported opinion in news and issue involvement motivate news sharing. The diverse types of click speech thus demonstrate that opinion expression in cyberspace ranges from the more explicit verbal commenting to the more implicit endorsement and disapproval, expanding the applicability of spiral of silence theory and its related concepts to modern online communication.

原文English
頁(從 - 到)2687-2706
頁數20
期刊International Journal of Communication
14
出版狀態Published - 5月 2020

指紋

深入研究「A Click Is Worth a Thousand Words: Probing the Predictors of Using Click Speech for Online Opinion Expression」主題。共同形成了獨特的指紋。

引用此