Roland Gau

查看斯高帕斯 (Scopus) 概要

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17 Article
3 Chapter
1 Paper

17結果

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2023
How Does Knowledge Translation Involving (Non)Humans Influence the Adoption of Climate Change Solutions? The Case of Nature-Dependent Prosumers
Barrios, A., Steinfield, L., Appau, S., Gau, R. & Dadzie, C. A., 7月 2023, 於: Journal of the Association for Consumer Research. 8, 3, p. 251-263 13 p.
研究成果: Article › 同行評審
1 引文斯高帕斯（Scopus）
2021
Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers
Steinfield, L., Venugopal, S., Appau, S., Barrios, A., Dadzie, C., Gau, R., Holt, D., Nguyen Thi Tuyet Mai & Shultz, C., 4月 2021, 於: Journal of Public Policy and Marketing. 40, 2, p. 262-284 23 p.
研究成果: Article › 同行評審
13 引文斯高帕斯（Scopus）
2019
Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities
Venugopal, S., Gau, R., Appau, S., Sample, K. L. & Pereira, R. C. F., 1 7月 2019, 於: Journal of Business Research. 100, p. 400-409 10 p.
研究成果: Article › 同行評審
21 引文斯高帕斯（Scopus）
Subsistence Marketplaces: Challenges and Opportunities
Viswanathan, M., Elaydi, R., Gau, R. & Christensen, L. J., 1 1月 2019, 於: Journal of Public Policy and Marketing. 38, 1, p. 36-41 6 p.
研究成果: Article › 同行評審
13 引文斯高帕斯（Scopus）
2018
A Bottom-up Perspective on SDGs: The Subsistence Marketplaces Approach
Gau, R. & Viswanathan, M., 4 11月 2018, 於: Social Business. 8, 4, p. 429-444 16 p.
研究成果: Article › 同行評審

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USER-GENERATED CONTENT AS WORD-OF-MOUTH
Ramirez, E., Gau, R., Hadjimarcou, J. & Xu, Z., 2 3月 2018, 於: Journal of Marketing Theory and Practice. 26, 1-2, p. 90-98 9 p.
研究成果: Article › 同行評審
13 引文斯高帕斯（Scopus）
2015
Concrete and abstract goals associated with the consumption of environmentally sustainable products
Ramirez, E., Jiménez, F. R. & Gau, R., 14 9月 2015, 於: European Journal of Marketing. 49, 9-10, p. 1645-1665 21 p.
研究成果: Article › 同行評審
35 引文斯高帕斯（Scopus）
2014
Community-Based Initiatives and Poverty Alleviation in Subsistence Marketplaces
Gau, R., Ramirez, E., Barua, M. E. & Gonzalez, R., 1 1月 2014, 於: Journal of Macromarketing. 34, 2, p. 160-170 11 p.
研究成果: Article › 同行評審
25 引文斯高帕斯（Scopus）
2013
Understanding the inherent complexity of sustainable consumption: A social cognitive framework
Luchs, M. G., Naylor, R. W., Rose, R. L., Catlin, J. R., Gau, R., Kapitan, S., Mish, J., Ozanne, L. K., Phipps, M., Simpson, B., Subrahmanyan, S. & Weaver, T., 1 8月 2013, 於: Journal of Business Research. 66, 8, p. 1227-1234 8 p.
研究成果: Article › 同行評審
247 引文斯高帕斯（Scopus）
2012
Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces
Gau, R., Jae, H. & Viswanathan, M., 1 12月 2012, 於: Journal of Business Research. 65, 12, p. 1683-1691 9 p.
研究成果: Article › 同行評審
19 引文斯高帕斯（Scopus）
2011
Toward a Sustainable Marketplace: Expanding Options and Benefits for Consumers
Luchs, M. G., Naylor, R. W., Rose, R. L., Catlin, J. R., Gau, R., Kapitan, S., Mish, J., Ozanne, L. K., Phipps, M., Simpson, B., Subrahmanyan, S. & Weaver, T., 2011, 於: Journal of Research for Consumers. 19, p. 1-12
研究成果: Article › 同行評審

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2009
Designing marketplace literacy education in resource-constrained contexts: Implications for public policy and marketing
Viswanathan, M., Sridharan, S., Gau, R. & Ritchie, R., 1 1月 2009, 於: Journal of Public Policy and Marketing. 28, 1, p. 85-94 10 p.
研究成果: Article › 同行評審
101 引文斯高帕斯（Scopus）
Ingraining product-relevant social good into business processes in subsistence marketplaces: The sustainable market orientation
Viswanathan, M., Seth, A., Gau, R. & Chaturvedi, A., 1 12月 2009, 於: Journal of Macromarketing. 29, 4, p. 406-425 20 p.
研究成果: Article › 同行評審
115 引文斯高帕斯（Scopus）
Understanding and facililating the usage of nutrional labels by low-literate consumers
Viswanathan, M., Hastak, M. & Gau, R., 1 1月 2009, 於: Journal of Public Policy and Marketing. 28, 2, p. 135-145 11 p.
研究成果: Article › 同行評審
62 引文斯高帕斯（Scopus）
Understanding the influence of literacy on consumer memory: The role of pictorial elements
Viswanathan, M., Torelli, C. J., Xia, L. & Gau, R., 1 7月 2009, 於: Journal of Consumer Psychology. 19, 3, p. 389-402 14 p.
研究成果: Article › 同行評審
39 引文斯高帕斯（Scopus）
2008
The Retail Shopping Experience for Low-Literate Consumers
Gau, R. & Viswanathan, M., 2008, 於: Journal of Research for Consumers. 15, 20 p., 216596174.
研究成果: Article › 同行評審

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2005
Functional illiteracy and nutritional education in the United States: A research-based approach to the development of nutritional education materials for functionally illiterate consumers
Viswanathan, M. & Gau, R., 1 12月 2005, 於: Journal of Macromarketing. 25, 2, p. 187-201 15 p.
研究成果: Article › 同行評審
27 引文斯高帕斯（Scopus）

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