每年研究成果
每年研究成果
- 3結果
搜尋結果
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2018
Evolving and expanding marketing to address challenges and opportunities in bop markets: Looking back and forward
Viswanathan, M., Sreekumar, A. & Gau, R., 3 12月 2018, Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets. Emerald Group Publishing Ltd., p. 3-27 25 p.研究成果: Chapter › 同行評審
5 引文 斯高帕斯（Scopus） -
2017
Research methods for subsistence marketplaces
Viswanathan, M., Gau, R. & Chaturvedi, A., 1 1月 2017, Sustainability Challenges and Solutions at the Base of the Pyramid: Business, Technology and the Poor. Taylor and Francis, p. 242-260 19 p.研究成果: Chapter › 同行評審
11 引文 斯高帕斯（Scopus） -
2013
Perspectives on poverty alleviation: Community-based enterprise, development of innovation capability, and the vertical integration mindset
Gau, R., Ramirez, E., Gonzalez, R. & Perez, R., 2013, Economic Developments and Emerging Markets of the 21st Century: Global Practices, Strategies, and Challenges. Nova Science Publishers, Inc., p. 229-244 16 p.研究成果: Chapter › 同行評審