Roland Gau

2023

How Does Knowledge Translation Involving (Non)Humans Influence the Adoption of Climate Change Solutions? The Case of Nature-Dependent Prosumers

Barrios, A., Steinfield, L., Appau, S., Gau, R. & Dadzie, C. A., 7月 2023, 於: Journal of the Association for Consumer Research. 8, 3, p. 251-263 13 p.

研究成果: Article › 同行評審

1 引文斯高帕斯（Scopus）

2021

Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers

Steinfield, L., Venugopal, S., Appau, S., Barrios, A., Dadzie, C., Gau, R., Holt, D., Nguyen Thi Tuyet Mai & Shultz, C., 4月 2021, 於: Journal of Public Policy and Marketing. 40, 2, p. 262-284 23 p.

研究成果: Article › 同行評審

13 引文斯高帕斯（Scopus）

2019

Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities

Venugopal, S., Gau, R., Appau, S., Sample, K. L. & Pereira, R. C. F., 1 7月 2019, 於: Journal of Business Research. 100, p. 400-409 10 p.

研究成果: Article › 同行評審

21 引文斯高帕斯（Scopus）

Subsistence Marketplaces: Challenges and Opportunities

Viswanathan, M., Elaydi, R., Gau, R. & Christensen, L. J., 1 1月 2019, 於: Journal of Public Policy and Marketing. 38, 1, p. 36-41 6 p.

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13 引文斯高帕斯（Scopus）

2018

A Bottom-up Perspective on SDGs: The Subsistence Marketplaces Approach

Gau, R. & Viswanathan, M., 4 11月 2018, 於: Social Business. 8, 4, p. 429-444 16 p.

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Evolving and expanding marketing to address challenges and opportunities in bop markets: Looking back and forward

Viswanathan, M., Sreekumar, A. & Gau, R., 3 12月 2018, Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets. Emerald Group Publishing Ltd., p. 3-27 25 p.

研究成果: Chapter › 同行評審

5 引文斯高帕斯（Scopus）

USER-GENERATED CONTENT AS WORD-OF-MOUTH

Ramirez, E., Gau, R., Hadjimarcou, J. & Xu, Z., 2 3月 2018, 於: Journal of Marketing Theory and Practice. 26, 1-2, p. 90-98 9 p.

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13 引文斯高帕斯（Scopus）

2017

Research methods for subsistence marketplaces

Viswanathan, M., Gau, R. & Chaturvedi, A., 1 1月 2017, Sustainability Challenges and Solutions at the Base of the Pyramid: Business, Technology and the Poor. Taylor and Francis, p. 242-260 19 p.

研究成果: Chapter › 同行評審

11 引文斯高帕斯（Scopus）

2015

Concrete and abstract goals associated with the consumption of environmentally sustainable products

Ramirez, E., Jiménez, F. R. & Gau, R., 14 9月 2015, 於: European Journal of Marketing. 49, 9-10, p. 1645-1665 21 p.

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35 引文斯高帕斯（Scopus）

2014

Community-Based Initiatives and Poverty Alleviation in Subsistence Marketplaces

Gau, R., Ramirez, E., Barua, M. E. & Gonzalez, R., 1 1月 2014, 於: Journal of Macromarketing. 34, 2, p. 160-170 11 p.

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25 引文斯高帕斯（Scopus）

2013

Perspectives on poverty alleviation: Community-based enterprise, development of innovation capability, and the vertical integration mindset

Gau, R., Ramirez, E., Gonzalez, R. & Perez, R., 1 12月 2013, Economic Developments and Emerging Markets of the 21st Century: Global Practices, Strategies, and Challenges. Nova Science Publishers, Inc., p. 229-244 16 p.

研究成果: Chapter › 同行評審

Understanding the inherent complexity of sustainable consumption: A social cognitive framework

Luchs, M. G., Naylor, R. W., Rose, R. L., Catlin, J. R., Gau, R., Kapitan, S., Mish, J., Ozanne, L. K., Phipps, M., Simpson, B., Subrahmanyan, S. & Weaver, T., 1 8月 2013, 於: Journal of Business Research. 66, 8, p. 1227-1234 8 p.

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247 引文斯高帕斯（Scopus）

2012

Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces

Gau, R., Jae, H. & Viswanathan, M., 1 12月 2012, 於: Journal of Business Research. 65, 12, p. 1683-1691 9 p.

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19 引文斯高帕斯（Scopus）

2011

Toward a Sustainable Marketplace: Expanding Options and Benefits for Consumers

Luchs, M. G., Naylor, R. W., Rose, R. L., Catlin, J. R., Gau, R., Kapitan, S., Mish, J., Ozanne, L. K., Phipps, M., Simpson, B., Subrahmanyan, S. & Weaver, T., 2011, 於: Journal of Research for Consumers. 19, p. 1-12

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