每年專案
個人檔案
研究專長
消費者行為、永續發展與行銷、企業社會責任、醫療科技行銷
教育/學術資格
PhD, Purdue University
外部位置
指紋
查看啟用 Chi-Cheng Luan 的研究主題。這些主題標籤來自此人的作品。共同形成了獨特的指紋。
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過去五年中的合作和熱門研究領域
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遊戲化虛擬實境技術能否降低道德屬性產品的不確定性？探討個人化與價值共創對善因行銷的影響
Luan, C.-C. (PI)
1/08/21 → 31/12/22
研究計畫: Other Government Ministry Institute
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眼見為憑：探討虛擬實境技術克服社會負責消費行為的阻礙
Luan, C.-C. (PI)
1/08/20 → 31/12/21
研究計畫: Other Government Ministry Institute
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為何人會有同理心？探討知覺善因相關性在同理心情緒對於社會負責消費的影響
Luan, C.-C. (PI)
1/08/19 → 31/12/20
研究計畫: Other Government Ministry Institute
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為了他人或是自己對社會負責：探討對社會負責的消費行為下兩種不同之心理路徑
Luan, C.-C. (PI)
1/01/18 → 31/07/19
研究計畫: Other Government Ministry Institute
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A company-CSR fit as antecedents of organic cosmetic product purchase intention, the buffering effect of CSR belief: a moderating role of health consciousness
Luan, C. C., PhamThi, H. & Ulysses, N., 2024, 於: International Review of Retail, Distribution and Consumer Research. 34, 3, p. 285-309 25 p.研究成果: Article › 同行評審
1 引文 斯高帕斯（Scopus） -
Effects of finance knowledge influencer qualities on investment willingness and the moderation of followers' risk tolerance
Luan, C. C., Chen, K. L., Ko, C. Y., Lin, P. M. & Phan, T. A., 7月 2024, 於: Journal of Consumer Behaviour. 23, 4, p. 1979-1994 16 p.研究成果: Article › 同行評審
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Immersive technology and cause-related marketing: The role of personalization and value co-creation
Luan, C. C. & Phan, T. A., 5月 2024, 於: Journal of Consumer Behaviour. 23, 3, p. 1574-1596 23 p.研究成果: Article › 同行評審
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Soft Biometrics in Retail Service: Understanding Privacy Paradox and Cross-Cultural Differences Regarding 3D Body Scanning Technology
Youn, S. Y. & Luan, C. C., 7月 2024, 於: Clothing and Textiles Research Journal. 42, 3, p. 222-241 20 p.研究成果: Article › 同行評審
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The differential effects of self-identity appeals on consumers’ intentions to purchase socially responsible products with hedonic and utilitarian values
Luan, C. C., 2023, 於: Social Influence. 18, 1, 2242614.研究成果: Article › 同行評審
開啟存取1 引文 斯高帕斯（Scopus）
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Journal of Brand Management (Journal)
Luan, C.-C. (Reviewer)
2月 2021 → 6月 2021活動: Publication Peer-review
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International Journal of Consumer Studies (Journal)
Luan, C.-C. (Reviewer)
10月 2020 → 10月 2021活動: Publication Peer-review
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Integrated Marketing Communication: Magic of Advertising
Luan, C.-C. (Speaker)
16 11月 2018活動: Invited talk