每年專案
個人檔案
研究專長
消費者行為、永續發展與行銷、企業社會責任、醫療科技行銷
教育/學術資格
PhD, Purdue University
外部位置
指紋
查看啟用 Chi-Cheng Luan 的研究主題。這些主題標籤來自此人的作品。共同形成了獨特的指紋。
- 1 類似的個人檔案
網路
國家/地區層面的近期外部共同作業。按一下圓點深入探索詳細資料，或
專案
- 4 已完成
-
遊戲化虛擬實境技術能否降低道德屬性產品的不確定性？探討個人化與價值共創對善因行銷的影響
1/08/21 → 31/12/22
研究計畫: Other Government Ministry Institute
-
-
-
-
A test platform for managing school stress using a virtual reality group chatbot counseling system
Lin, A. P. C., Trappey, C. V., Luan, C. C., Trappey, A. J. C. & Tu, K. L. K., 1 10月 2021, 於: Applied Sciences (Switzerland). 11, 19, 9071.研究成果: Article › 同行評審
開啟存取4 引文 斯高帕斯（Scopus） -
Bad News Is Not Always Worse than No News: A Moderated Mediation Model of Source of Corporate Social Irresponsibility Information and Perceived Intrinsic Motives
Luan, C-C., Zhang, S. & Pham, N. A., 8月 2021.研究成果: Poster › 同行評審
-
Alignment of Employee Branding and Green Brand Positioning on Green Consumption Behavior
Pham, T-H., Luan, C-C., Wang, J-C., Phan, T-A. & Pham, N. A., 10月 2020.研究成果: Paper › 同行評審
-
Development of Brand-Association and Agent-Association Routes to Brand Loyalty in Hairdressing Services: Fashion Consciousness as A Moderator
Luan, C-C. & Chen, T-H., 7月 2020.研究成果: Poster › 同行評審
-
Discussing the Moderating Effect of Construal Level on the Relationship between Emotional Appeals and Sustainable Consumption
Luan, C-C. & Wui, Z-W., 10月 2020.研究成果: Poster › 同行評審
-
Journal of Brand Management (Journal)
Chi-Cheng Luan (Reviewer)
2月 2021 → 6月 2021活動: Publication Peer-review
-
International Journal of Consumer Studies (Journal)
Chi-Cheng Luan (Reviewer)
10月 2020 → 10月 2021活動: Publication Peer-review
-
Integrated Marketing Communication: Magic of Advertising
Chi-Cheng Luan (Speaker)
16 11月 2018活動: Invited talk