Using Total Data Quality to Measure the Effectiveness of Personalization Techniques on Marketing Activities

Jyun-Cheng Wang, Shin-Yuan Hung, Cheng-Yuan Ku, Shi-Ming Huang, Pei-Ju Su

Research output: Contribution to journal › Article › peer-review

Original language	American English
Pages (from-to)	13-22
Number of pages	10
Journal	International Journal of Management Theory and Practices
Volume	5
Issue number	1
State	Published - Aug 2004

Cite this

@article{3468c998cf864015ac78bcee16693acf,

title = "Using Total Data Quality to Measure the Effectiveness of Personalization Techniques on Marketing Activities",

author = "{Jyun-Cheng Wang} and {Shin-Yuan Hung} and Cheng-Yuan Ku and {Shi-Ming Huang} and {Pei-Ju Su}",

year = "2004",

month = aug,

language = "American English",

volume = "5",

pages = "13--22",

journal = "International Journal of Management Theory and Practices",

number = "1",

}

TY - JOUR

T1 - Using Total Data Quality to Measure the Effectiveness of Personalization Techniques on Marketing Activities

AU - Jyun-Cheng Wang

AU - Shin-Yuan Hung

AU - Ku, Cheng-Yuan

AU - Shi-Ming Huang

AU - Pei-Ju Su

PY - 2004/8

Y1 - 2004/8

M3 - Article

VL - 5

SP - 13

EP - 22

JO - International Journal of Management Theory and Practices

JF - International Journal of Management Theory and Practices

IS - 1

ER -