Using Total Data Quality to Measure the Effectiveness of Personalization Techniques on Marketing Activities

Jyun-Cheng Wang, Shin-Yuan Hung, Cheng-Yuan Ku, Shi-Ming Huang, Pei-Ju Su

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
Pages (from-to)13-22
JournalInternational Journal of Management Theory and Practices
Volume5
Issue number1
StatePublished - Aug 2004

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