@inproceedings{00a517f0541c4403a595bf97039da34f,
title = "The Influence of a Robot Recommender System on Impulse Buying Tendency",
abstract = "The present study examines the influences of a robot recommender system on human impulse buying tendency in online e-commerce contexts. An empirical user study was conducted, where different marketing strategies (limited quantity vs. discount rate) were applied to the products and intimate designs were utilized for the robotic agent. An electroencephalogram (EEG) headset was used to capture users' brain activities, which allowed us to investigate participants' real-time cognitive perceptions toward different experimental conditions (i.e., marketing plans and robotic agents). Our preliminary results reveal that marketing strategies and robot recommender applications can trigger impulsive buying behavior and contribute to different cognitive activities.",
keywords = "decision-making, electroencephalogram (EEG), empirical study, human-robot interaction, impulsive buying",
author = "Tsao, {Ching Chih} and Tang, {Cheng Yi} and Chang, {Yu Wen} and Sung, {Yin Hsuan} and Chien, {Shih Yi} and Lin, {Szu Yin}",
note = "Publisher Copyright: {\textcopyright} 2023 IEEE Computer Society. All rights reserved.; 18th Annual ACM/IEEE International Conference on Human-Robot Interaction, HRI 2023 ; Conference date: 13-03-2023 Through 16-03-2023",
year = "2023",
month = mar,
day = "13",
doi = "10.1145/3568294.3580171",
language = "English",
series = "ACM/IEEE International Conference on Human-Robot Interaction",
publisher = "IEEE Computer Society",
pages = "672--676",
booktitle = "HRI 2023 - Companion of the ACM/IEEE International Conference on Human-Robot Interaction",
address = "美國",
}