TY - JOUR
T1 - Television media old and new
T2 - A niche analysis of OTT, IPTV, and digital cable in Taiwan
AU - Li, Shu-Chu
N1 - Publisher Copyright:
© 2017 Elsevier Ltd
PY - 2017/11
Y1 - 2017/11
N2 - Adopting Dimmick's niche theory as its theoretical framework, this study used gratifications obtained and gratification opportunities to examine the competitive relationships among three television media—OTT, IPTV (MOD), and digital cable. Two research methods were employed, the first of which was to conduct 20 intensive interviews. The second method was to adopt a nationwide telephone survey that resulted in 1015 valid questionnaires. The data analysis yielded three conclusions. (1) Among the three media, OTT was the most competitive, while digital cable and MOD were almost equivalent in terms of their competitiveness. (2) The highest competition occurred between MOD and digital cable because the respondents perceived the two media to resemble one another more than OTT. (3) This study found OTT to be a generalist, while MOD and digital cable were specialists.
AB - Adopting Dimmick's niche theory as its theoretical framework, this study used gratifications obtained and gratification opportunities to examine the competitive relationships among three television media—OTT, IPTV (MOD), and digital cable. Two research methods were employed, the first of which was to conduct 20 intensive interviews. The second method was to adopt a nationwide telephone survey that resulted in 1015 valid questionnaires. The data analysis yielded three conclusions. (1) Among the three media, OTT was the most competitive, while digital cable and MOD were almost equivalent in terms of their competitiveness. (2) The highest competition occurred between MOD and digital cable because the respondents perceived the two media to resemble one another more than OTT. (3) This study found OTT to be a generalist, while MOD and digital cable were specialists.
KW - Competitive relationships
KW - Digital cable
KW - Gratifications obtained
KW - IPTV
KW - Niche theory
KW - OTT
UR - http://www.scopus.com/inward/record.url?scp=85019006819&partnerID=8YFLogxK
U2 - 10.1016/j.tele.2017.04.012
DO - 10.1016/j.tele.2017.04.012
M3 - Article
AN - SCOPUS:85019006819
SN - 0736-5853
VL - 34
SP - 1024
EP - 1037
JO - Telematics and Informatics
JF - Telematics and Informatics
IS - 7
ER -