TY - JOUR
T1 - Replacement or complement
T2 - A niche analysis of Yahoo news, television news, and electronic news
AU - Li, Shu-Chu
N1 - Publisher Copyright:
© 2016 Elsevier Ltd
PY - 2017/7/1
Y1 - 2017/7/1
N2 - This study adopted the theory of the niche to investigate the competitive relationship between three news media—Yahoo news, television news, and electronic newspapers. Two research methods, intensive interviews and a nationwide telephone survey, were employed to collect data for this study. The telephone survey resulted in 1002 valid telephone calls. This study found that Yahoo news did not produce its own news, but it was perceived by the respondents to be equivalent to television news and that the respondents perceived the strengths of Yahoo news and television news to be very different. Therefore, this study predicts that the two media would be able to coexist in Taiwan's news media market. Furthermore, the data from the niche analysis show that Yahoo news and television news were generalists, while electronic newspapers were specialists.
AB - This study adopted the theory of the niche to investigate the competitive relationship between three news media—Yahoo news, television news, and electronic newspapers. Two research methods, intensive interviews and a nationwide telephone survey, were employed to collect data for this study. The telephone survey resulted in 1002 valid telephone calls. This study found that Yahoo news did not produce its own news, but it was perceived by the respondents to be equivalent to television news and that the respondents perceived the strengths of Yahoo news and television news to be very different. Therefore, this study predicts that the two media would be able to coexist in Taiwan's news media market. Furthermore, the data from the niche analysis show that Yahoo news and television news were generalists, while electronic newspapers were specialists.
KW - Electronic newspapers
KW - Replacement behaviors
KW - Television news
KW - The theory of the niche
KW - Yahoo news
UR - http://www.scopus.com/inward/record.url?scp=84998910113&partnerID=8YFLogxK
U2 - 10.1016/j.tele.2016.07.003
DO - 10.1016/j.tele.2016.07.003
M3 - Article
AN - SCOPUS:84998910113
SN - 0736-5853
VL - 34
SP - 261
EP - 273
JO - Telematics and Informatics
JF - Telematics and Informatics
IS - 4
ER -